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Is chocolate really as bad for you as certain newspapers and magazines have said in the past?
George - Obviously you don’t want to start eating things excessively. A good diet is about eating a variety of things and chocolate is a sweet and meant for a treat. |
Charlotte - We don't really make claims about whether chocolate is good or bad for you. The best chocolate is made with real natural cocoa butter, and natural vanilla, and a good percentage of cocoa solids. Good chocolate is said to have properties, which enhance your mood, and others that are apparently good for your heart. Like anything though - you don't have to eat loads of it to get the benefit!
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How does “Fair Trade” chocolate differ from “Cadburys”?
George - We believe we’re trading fairly. We’re paying a good price for a quality product and that’s really what it should be about.
Charlotte - When you buy our products you have a guarantee that the small scale cocoa farmers who grew the cocoa got a fair deal for their crop, The Day Chocolate Company is actually also part-owned by the cocoa farmers who supply our Fair Trade cocoa - so they have some direct influence on how we sell our chocolate, and because these farmers are getting a fairer deal they are more able to afford schooling for their children, and medical help when they need it - the sorts of things we take for granted. |
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Why do you think so many people like chocolate?
George -It’s an absolutely wonderful material. When you bite into a piece of chocolate it suddenly lifts out a flood of flavours. I suppose it takes you back to your childhood. It brings back memories of your first chocolate button.
Charlotte – We all love the taste and texture - it's sweet, and smooth, and makes us feel good!
Do the people who work so hard to make our chocolate taste what they made?
Charlotte -Most of the 45,000 cocoa farmers in Ghana who supply our Fair-trade cocoa will never have tasted chocolate. It's too expensive for them to buy, and it's hard to keep chocolate in such a hot climate. |
Have you ever thought about sending samples of your chocolate out to people who are less fortunate than us to see what chocolate tastes like?
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George - We’ve got a broad programme of support; Cadbury’s is noted historically to be a very philanthropic organisation. We were originally founded by a Quaker family.. There’s a great deal of charitable work that takes place. It’s done for the sake of it, not to be splashed across the newspapers and advertised. So there’s a lot going off in the background.
Charlotte - Every time we go out to Ghana to meet up with farmers from the Kuapa Kokoo cooperative (which owns part of our company), we take as much chocolate as we can with us. Everyone who tries it absolutely loves it!
What would your message to young people be about buying chocolate?
George - Pick what you enjoy not what people tell you are good for you. |
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Charlotte - When you think about spending your pocket money on a chocolate bar, try some Divine or a Dubble Bar. It's delicious chocolate, and it's great to know your choice is really making a difference to farmers far away in Ghana.
So chocolate lovers it looks like we are safe as long as we don’t eat too much!
A quick fact did you know that the average UK family spends more on chocolate in a year, than a cocoa farmer earns in a year?!?
By Emma Grant
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